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Beyond Marketing
: Ecommerce : November 24 2009
Report: Consumers not yet prepared to purchase via socnets
The latest Consumer eTail report from GSI Commerce found that while British consumers expect to spend more online during the holiday season very few said they would be likely to purchase via social networks.
by Helen Leggatt
Along with research specialists Maximiles GSI Commerce surveyed over 2000 British adults to discover more about their willingness and expectations to purchase gifts online during the coming Christmas shopping season.
Overall the news is good. A quarter of those surveyed were willing to spend over $1650 on a single product up from 12% last year and less are putting a limit on the amount they spend online.
However the survey found that consumers weren't yet prepared to purchase via social networks. Just 9% said they would be "likely" to make purchases via social sites such as Facebook or MySpace and 28% were "positively unlikely" to do so.
"Social networks are fantastic forums to listen and engage with your customers but as the data reveals at the moment in the vast majority of cases they are simply inappropriate for transactional interactions" said Steve Davis EVP & President International GSI Commerce.
"While there is no doubt that incorporating features like these will result in a corporate PR benefit to a retailer the question they need to be asking is not 'what cool stuff can we add to our store' but 'where can we add value for our customers'."
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Article is originally from http://www.bizreport.com/2009/11/report_consumers_not_yet_prepared_to_purchase_via_socnets.html and copyrighted unless stated otherwise.